Celebrities like Kim Kardashian and Lady Gaga are in while Michael Jackson, Britney Spears and swine flu are out, according to the latest search results released by both Yahoo! and Bing.
According to Yahoo!’s annual Most Popular Searches which tracks the searches on its website by Australians during 2010, six out of the top ten overall searches were dominated by celebrities.
Lady Gaga tops the list as the most searched celebrity with Justin Bieber, Lindsay Lohan, Kim Kardashian, Rihanna and Megan Fox also in the top 10.
Britney Spears who previously dominated the Most Popular Searches has been knocked off the top search results for the first time in years, failing to even make an appearance in the top 10.
Big events like the World Cup and Australia’s Federal Election as well as the iPhone4/iPad and the oil spill in Mexico also made it to the top 10 searches of 2010.
In a blog posted by the Bing team, the company said that while topical items like Swine Flu and Stock Market topped the list in 2009, this year rankings reflects the popularity of celebrity news.
“This year’s most searched for topic was Kim Kardashian which received 20% more searches than the second most popular term: Sandra Bullock. 2009’s top searched term, Michael Jackson dropped to the number 11 position for most popular people,” said the company.
Most Popular Searches on Yahoo! in 2010:
1. Lady Gaga
2. World Cup
3. Justin Bieber
4. IPhone 4/iPad
5. Federal Election 2010
6. Lindsay Lohan
7. Kim Kardashian
9. Oil Spill
10. Megan Fox